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Everything Is Awesome: Lego Leaps Barbie For World's Largest Toy Maker | Forbes

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in September
Brian Solomon Forbes Staff

The Lego Movie didn’t just kill it at the box office — it also took over the toy store.

Thanks to the hit Warner Bros. movie, Lego announced on Thursday that sales jumped 11% in the first six months of the year to just over $2 billion, making the Danish brick builder the world’s largest toy maker in the world for the first time. Lego surpassed Mattel, the owner of Barbie.

http://www.forbes.com/sites/briansolomon/2014/09/04/everything-is-awesome-lego-leaps-barbie-for-worlds-largest-toy-maker/
 

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